Archive for the ‘training’ Category

On the Go Training

Sunday, September 29th, 2019

Clubs face a challenging training burden if they are to deliver the high levels of service expected by their members.  Yet with tight budgets how can managers meet their training obligations while controlling costs since every hour of training is a payroll hour for each employee being trained?  Add to this the difficulty of getting all of your employees together at one time for a formal training session.

The answer to these challenges is to build your training programs around the “on the go” concept where ongoing training material is formatted in brief – no more than five to ten minutes – sessions.  In every shift, in every club department, there are spare moments, time when employees have finished their shift preparations, time when employees are socializing among themselves or awaiting instructions from supervisors.  Since you’re already paying for this time, plan on putting it to good use.

In every department there are hundreds of operational details that employees must learn and refresh themselves with some frequency.  This is just as true in golf operations, golf course maintenance, aquatics and activities as it is in food and beverage.  All that is necessary is for the department head to outline training requirements in brief doses and format them so they can be pulled out at a moment’s notice for either group-led or individual instruction.

With today’s ability to find anything on the Internet with just a few keywords and keystrokes, all the information you need to teach your employees values, etiquette, product knowledge, safety, security, sanitation, HR requirements, responsible beverage service, or how to operate or maintain any piece of equipment is readily available.  You just have to format it for easy use.

Club Resources International has developed a number of On the Go Training programs for food and beverage, leadership, management disciplines, human resources, values, and safety.  These offer a proven model of how easy it is to format material and train your employees to increase their knowledge, skills, abilities, and service techniques.  For example, check out the Training on the Go material on the CRI website.  I’d also recommend you read Chris Conner’s excellent article on his club’s experience with Training on the Go – Training on the Go – A direct line to restaurant profits?

Then get to work developing your own On the Go Training material.  Set a goal of developing two classes per week and then stick to that discipline.  In a year you’ll have a hundred ready to go classes for staff training.

Thanks and have a great day!

Ed Rehkopf

This weekly blog comments on and discusses the hospitality industry and its challenges. From time to time, we will feature guest bloggers – those managers and industry experts who have something of interest to say to all of us. We also welcome feedback and comment upon the blog, hoping that it will become a useful sounding board for what’s on the minds of hardworking managers throughout the country and around the world.

The Soft Stuff

Saturday, June 8th, 2019

Roger Enrico, former chairman at Pepsico, famously said, “The soft stuff is always harder than the hard stuff.”  As one who has worked in hospitality leadership roles for over thirty-five years, I would say that truer words were never spoken.  In the detail and people rich environment of the hospitality business, it is the absence of well-developed “soft” skills at all levels of organizations that create our greatest challenges.

So what are we really talking about when we speak of the soft stuff?  In short, it’s the people skills – those aptitudes and abilities used to get the most out of our human assets.  It encompasses all of those things we talk about when discussing leadership – the highly nuanced interactions with a diverse workforce that result in motivation, morale, enthusiasm, focus, commitment, initiative, productivity, teamwork, organizational cohesiveness, and group success.

What makes it all so hard is the complexity of human psychology.  People are complex and struggle with the unique and sometimes overwhelming challenges of their lives.  Put together in a group dynamic with any number of other people coping with their own daily difficulties, both real and imagined, and it’s a mind-boggling challenge for any leader.

So what are some very real things that you can do to improve the soft stuff at your club?  Here are three basics:

Leadership training for all managers to ensure they understand the absolute importance of leadership in all they do.  My own experience points to a service-based style of leadership and the importance of building a unified and consistent approach to leadership on the part of all managers and supervisors within an organization.  The ongoing example and performance of your leadership team is THE most important driver of your club’s success.

Well-defined organizational values and constantly reinforced culture of service are an absolute must.  Don’t expect that all your managers and employees will understand your vision, values, or even how to go about providing service to your members.  Without clearly articulated values and club culture, your efforts to provide high levels of service to your membership will certainly fail.

Training, training, and more training is a bedrock requirement in the hospitality industry.  There’s just too much that needs to be done right every day by everyone on your staff to leave the details to chance.  Without training for managers and line staff, it’s a hit or miss proposition and you spend all your time responding to complaints from members, dealing with staff issues, and struggling with high levels of employee turnover.  Given the cost and effort of thorough, ongoing training, you must commit to the development and discipline of “on the go” training for all areas of your operation so you can take advantage of the spare moments during every shift.

The “hard stuff” – the buildings, golf course, and other amenities are certainly important to a successful club experience.  But without the soft stuff they are just expensive shells and monuments, lacking in the reassuring warmth and human touch that is the heart of hospitality and service.

Thanks and have a great day!

Ed Rehkopf

This weekly blog comments on and discusses the hospitality industry and its challenges. From time to time, we will feature guest bloggers – those managers and industry experts who have something of interest to say to all of us. We also welcome feedback and comment upon the blog, hoping that it will become a useful sounding board for what’s on the minds of hardworking managers throughout the country and around the world.