Archive for the ‘special occasions’ Category

Make Any Day a Special Occasion at Your Club

Monday, April 20th, 2015

Most people don’t need much of an excuse to go out to eat, especially if they have a little jingle in their pockets – as we hope your club members do.  The reason to go out doesn’t even have to be particularly important because who doesn’t like a little celebratory occasion?

While ever club recognizes and celebrates the standard holidays for its country and locale – as in the U.S. we celebrate New Year’s Eve, Valentine’s Day, Easter Sunday, Mothers’ Day, etc. – every day of the year is celebrated somewhere for some reason; and in many cases there are multiple occasions for each day.  Some are wild and crazy; others are traditional, national, and even local to their state, county, and town.

By using any one of a number of websites listing celebratory occasions, you can create your own reason for bringing members to the club to dine.  Many international holidays can be tied to a specific cuisine as in Cinco de Mayo, which has now become a commonly-celebrated holiday in the U.S. with Mexican food, beverages, décor, music, and traditional costumes.  Such holidays present a perfect opportunity to market your food service to your membership.  You just have to do a little research and get creative.

Even the weird, wacky, and unusual commemoration can be made into a fun, celebratory occasion that members will enjoy.  Consider that in 1968, students at the University of Colorado at Boulder named their new cafeteria grill the “Alferd G. Packer Memorial Grill” in commemoration of the prospector’s conviction for cannibalism with the slogan “Have a friend for lunch!”  Today students can enjoy the meat-filled “El Canibal” underneath a giant wall map outlining his travels through Colorado.  Even the National Press Club in Washington D.C. offers an Alferd G. Packer burger on its menu.

For starters here are three websites that list holidays (and this was just on the first page of the Google search return):

Holiday Insights

Holidays and Observances around the world

Brownie locks

So get busy and have some fun creating special occasions for any occasion.  Not only will you make some money doing so, but you may create a new club tradition.  With a little research, creativity, and effort you can create your own special celebrations at the club.  Well-conceived, marketed, and executed, these occasions can grow your food and beverage revenues during traditionally slow periods.

Thanks and have a great day!

Ed Rehkopf

This weekly blog comments on and discusses the hospitality industry and its challenges. From time to time, we will feature guest bloggers – those managers and industry experts who have something of interest to say to all of us. We also welcome feedback and comment upon the blog, hoping that it will become a useful sounding board for what’s on the minds of hardworking hospitality managers throughout the country and around the world.

Hospitality Resources International – Management Resources for Hospitality Operators!