Archive for December, 2015

On the Go Training

Monday, December 14th, 2015

Hospitality operations face a challenging training burden if they are to deliver the high levels of service expected by their customers/guests/members.  Yet with tight budgets how can managers meet their training obligations while controlling costs since every hour of training is a payroll hour for each employee being trained?  Add to this the difficulty of getting all of your employees together at one time for a formal training session.

The answer to these challenges is to build your training programs around the “on the go” concept where ongoing training material is formatted in brief – no more than five to ten minute – sessions.  In every shift, in every department, there are spare moments, time when employees have finished their shift preparations, time when employees are socializing among themselves or awaiting instructions from supervisors.  Since you’re already paying for this time, plan on putting it to good use.

In every department there are hundreds of operational details that employees must learn and refresh themselves with some frequency.  This is just as true in front office operations, housekeeping, laundry, and sales and marketing as it is in food and beverage.  All that is necessary is for the department head to outline training requirements in brief doses and format them so they can be pulled out at a moment’s notice for either group-led or individual instruction.

With today’s ability to find anything on the Internet with just a few keywords and keystrokes, all the information you need to teach your employees values, etiquette, product knowledge, safety, security, sanitation, HR requirements, responsible beverage service, or how to operate or maintain any piece of equipment is readily available.  You just have to format it for easy use.

Hospitality Resources International has developed a number of On the Go Training programs for leadership, values, service, food and beverage, human resources, accounting, and safety.  These offer a proven model of how easy it is to format material and train your employees to increase their knowledge, skills, abilities, and service techniques.  For example, check out the Training on the Go material on the HRI website.  I’d also recommend you read Chris Conner’s excellent article on his club’s experience with Training on the Go – Training on the Go – A direct line to restaurant profits.

Then get to work developing your own On the Go Training material.  Set a goal of developing two classes per week and then stick to that discipline.  In a year you’ll have a hundred ready to go classes for staff training.

Thanks and have a great day!

Ed Rehkopf

This weekly blog comments on and discusses the hospitality industry and its challenges. From time to time, we will feature guest bloggers – those managers and industry experts who have something of interest to say to all of us. We also welcome feedback and comment upon the blog, hoping that it will become a useful sounding board for what’s on the minds of hardworking hospitality managers throughout the country and around the world.

Hospitality Resources International – Management Resources for Hospitality Operators!

 

The Value of Super Service Employees

Monday, December 7th, 2015

For those of us who eat out with any regularity, we’ve all had the experience, unfortunately too rarely, of being waited on by what I call a “super server.”  From the moment she approaches the table we know we’re in for a treat.  Sparkling with personality, she overflows with knowledge about the food, beverages, and accompaniments.  She immediately sizes up our interest in engagement and calibrates her contacts accordingly.  She speaks with confidence and authority, questioning us regarding our preferences and without hesitation recommending what she thinks we’ll enjoy.  The best of the best can even unerringly take and serve orders without benefit of pen and dup pad – an ability that never ceases to amaze me.

Such extraordinary individuals are worth their weight in gold.  Not only do they serve with flair and expertise, but they sell, thereby increasing the average check, while making a distinctly favorable impression of competence and professionalism that brings diners back again and again.  This is true in restaurants as well as private clubs where members appreciate the recognition and special touches that a super server adds to the dining experience.

Far more frequently, we’ve experienced the norm of service – undertrained, inexperienced employees who may understand the basics of service, but little more.  Often lacking in knowledge, personality, and attitude, their service may meet minimum expectations but seldom inspire the diner to sample the extras – appetizers, desserts, wines, and specialty drinks – that the kitchen works so hard to create and which enhances the dining experience.  If truth be told, these employees are doing no service to their employers and in many cases are doing outright harm by driving customers away.

The often repeated maxim for employers “to hire for personality and train for technique and competence” encompasses a basic truth.  Attitude, personality, and engagement seem to be inborn skills and are difficult to teach.  While training can provide service skills and knowledge, thereby increasing a server’s confidence and maybe even engagement skills, the best service employees posses an indefinable quality that is difficult, if not impossible, to replicate.

Given the dearth of these extraordinary service employees, they should be recognized and compensated for the rare skills they possess.  Too often though, their presence on an employer’s staff is viewed as simple good fortune with little or no effort made to differentiate them from the common herd.  The result is that in short order they move on to greener pastures where their talents are more fully appreciated.  When this happens the loss to the establishment is often more than can be appreciated at the moment.  Not only has the employer lost a super server, but a money-maker, an ambassador, and an example for other less accomplished workers.

And everything said about food servers applies as much to super service employees in lodging, retail, recreation activities, golf, tennis, administration, and other areas of hospitality.

So why don’t we recognize and reward super service employees for their special abilities.  I suspect it’s a combination of cost consciousness, an unwillingness to go beyond the status quo, and a fear of exchanging known costs for unmeasured benefits.

Thanks and have a great day!

Ed Rehkopf

This weekly blog comments on and discusses the hospitality industry and its challenges. From time to time, we will feature guest bloggers – those managers and industry experts who have something of interest to say to all of us. We also welcome feedback and comment upon the blog, hoping that it will become a useful sounding board for what’s on the minds of hardworking hospitality managers throughout the country and around the world.

Hospitality Resources International – Management Resources for Hospitality Operators!